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Jack Simpson

World Barista Championship 2024 · Busan, South Korea · Australia

Jack Simpson's performance at the WBC 2024 focused on the philosophy of constant improvement rather than perfection. He showcased innovative techniques like using ultra-low frequency electromagnetic waves to enhance espresso and milk texture. His coffees included a nitrogen macerated Gesha from Panama and a natural Pacamara from Colombia, both highlighting unique processing methods.

Theme

The pursuit of constant improvement in coffee preparation and presentation.

Highlights

  • · Jack Simpson used ultra-low frequency electromagnetic waves at 500 hertz to enhance espresso and milk texture, reducing bitterness and increasing sweetness.
  • · Collaboration with Gary Ong to apply wave technology, originally used for treating ballast water, to espresso post-extraction.
  • · Nitrogen maceration process for Gesha coffee by Jamison Savage, involving 50 hours of fermentation with nitrogen, resulting in richer sweetness.
  • · Jhonatan Gasca's 150-hour anaerobic fermentation with thermal shock for Pacamara coffee, using 50-degree hot water followed by 20-degree cold water.
  • · Innovative signature drink using distilled peach honey, created with a rotary evaporator to maintain floral notes and add mango and passion fruit flavors.
  • · Introduction of wave technology to milk, bonding fat globules to create a rich, creamy texture, combined with cryodesiccated coconut milk.
  • · Plan to use wave technology at Zarza farm to control coffee fermentation, stopping metabolic processes instantly by energizing the ferment.

Performance Breakdown

Espresso Course

Gesha

FarmFinca DeborahProducerJamison SavageLocationVolcán, PanamaAltitude1,900mProcessNitrogen maceration, 50-hour fermentation, dried on raised beds for 20 days
Dose
20g in, 45g out
Roast
11 minutes with 23% development time
Preparation
Two seconds of waves post-extraction

Flavor Descriptors

blood orangeyellow peachred cherrypineapple

Tactile / Mouthfeel

medium weightjuicy texturelong, lingering, rich finish

Drink from the thin side of the cup to highlight juicy texture

Milk Beverage Course

Pacamara

FarmZarzaProducerJhonatan GascaLocationHuila, ColombiaAltitude1,500mProcess150-hour anaerobic fermentation with thermal shock (50-degree hot water, 20-degree cold water wash)
Milk
90% full cream milk waved for two hours, 10% cryodesiccated coconut milk
Dose
21g in, 35g out
Ratio
1 part espresso, 4 parts milk
Milk Prep
Waved for two hours to bond fat globules

Flavor Descriptors

sweet cherrymelted chocolate ice creamshaved coconut

Tactile / Mouthfeel

rich, creamy texturealmost like melted ice creamTBD

TBD

Signature Beverage Course

Gesha

FarmFinca DeborahProducerJamison SavageLocationVolcán, PanamaAltitude1,900mProcessNitrogen maceration, 50-hour fermentation, dried on raised beds for 20 days

Pacamara

FarmZarzaProducerJhonatan GascaLocationHuila, ColombiaAltitude1,500mProcess150-hour anaerobic fermentation with thermal shock (50-degree hot water, 20-degree cold water wash)
Served
Cold
Concept
Highlighting the potential of wave technology in coffee fermentation and flavor enhancement

Ingredients & Layers

Distilled peach honey

Made from juice of eight clingstone peaches using a rotary evaporator

Amount: 80mlAdds floral notes and flavors of mango and passion fruit

Canotto

Wave-processed for two hours, fermented for 48 hours

Adds flavors of dried apricot and orange soda

White peach and marigold aroma cloud

Infused and carbonated, served over dry ice

Enhances aroma and flavor notes

Flavor Descriptors

mangopassion fruitorange sodadried apricot

Inhale aroma before sipping

ultra-low frequency wavesnitrogen macerationanaerobic fermentationGeshaPacamaraFinca DeborahZarzacryodesiccationrotary evaporatorpeach honeycanottoconstant improvement

Full Transcript

All right, ready judges? Time.

From the first moment I became a barista, that learning curve was so steep. Every day felt like an adventure for my senses and a new door opening with every extraction. After years in the industry, our experience grows and that steep learning curve starts to slow down. We begin to focus on the minute details of every espresso. Enter that competition arena and that learning turns into the pursuit of perfection—the perfect coffee, perfect extraction.

Transcripts are generated using dual-source audio processing and verified through our internal coffee terminology system. Performance data, brew parameters, and competitor details are cross-referenced against publicly available competition records. While we do our best to ensure accuracy, this is a community-driven archive and errors may exist. If something looks off, we'd genuinely appreciate the correction.

Performance data and transcripts are sourced from publicly available competition broadcasts and may contain inaccuracies. Spot an error? Reach out via Instagram or email.