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▶ Watch the official clip on Instagram· SCA Canada

Matthew Song's Canada National Barista Championship performance traces his childhood dream of moving people through song into a coffee journey rooted in community and harmony. Using a natural Ethiopian heirloom-variety coffee from Sidamo, he frames espresso as the seed of a rediscovered dream, milk as harmony learned through his living-room coffee community, and a tomato-evoking signature drink as the transformation born from honest feedback, encouragement, and customer support.

Theme

Childhood dream of creating something meaningful through coffee, journey from solo barista to community builder

Highlights

  • · Opened with childhood story of watching a singer move someone to tears, sparking his dream to create meaningful impact through what he loves
  • · Used Ethiopian natural coffee as a metaphor for rediscovering a forgotten pure dream
  • · Milk course used lactose-free milk concentrated through freeze-distillation in two consistencies blended 6:4: 70% water removed for deeper sweetness, 55% removed for smoother texture
  • · Built a coffee community starting in his own living room, illustrating his shift from solo journey to harmony with others
  • · Signature drink reframed feedback, encouragement, and customer support as three transformative voices that synergize into one

Performance Breakdown

Espresso Course

Heirloom

LocationSidamo, EthiopiaAltitude2,000mProcessNatural
Dose
20g in, 38g out
Preparation
Roast designed with low heat and 1 minute 30 seconds development time to soften acidity and highlight sweetness; longer extraction time (38 seconds) used to draw sweetness from the dense high-altitude beans

Flavor Descriptors

jasmine floralnectarinemandarin orangeblack tea finish

Tactile / Mouthfeel

medium weightsmooth

Stir back and forth three times with the spoon on the right, then return the spoon to the cup; read the card in front of you while the espresso extracts

Milk Beverage Course

Heirloom

LocationSidamo, EthiopiaAltitude2,000mProcessNatural
Milk
Lactose-free milk concentrated through freeze-distillation in two consistencies: 70% water removed for deeper sweetness and 55% water removed for smoother texture
Dose
1:3 ratio, milk steamed to 50°C
Ratio
6:4 (6 parts 70%-reduced milk to 4 parts 55%-reduced milk)
Steam Temp
50°C
Milk Prep
Lactose-free milk concentrated through freeze-distillation; reducing water content increases the concentration of fat, protein, and sugar — blended 6:4, with 70% water removed for deeper sweetness and 55% removed for smoother texture

Flavor Descriptors

vanillabutterscotchmilk chocolate aftertaste

Tactile / Mouthfeel

creamy

No need to stir — just enjoy it

Signature Beverage Course

Three Voices

Heirloom

LocationSidamo, EthiopiaAltitude2,000mProcessNatural
Served
Chilled, served at 15°C in one cup for flavor clarity
Concept
Three 'voices' from his coffee journey — honest feedback, sweet encouragement, and loyal customer support — blended into one transformed drink that evokes cherry tomato

Ingredients & Layers

Citrus juice (first voice — honest feedback)

12 parts orange to 1 part lemon, pulp slowly filtered out at 2°C

Amount: 55gSharp acidity representing honest feedback; lowers pH to soften the almond milk's polyphenol bitterness

White sugar (second voice — encouragement)

White sugar

Amount: 6gBrings out sweetness against the sharp acidity, representing encouraging words

Fresh almond milk (third voice — loyal customers)

1 part almond soaked in water for one day, blended with 3 parts water, filtered through a paper filter for one hour

Amount: 36gNuttiness representing customer support; its polyphenol bitterness is softened by citrus acidity at lower pH, rounding the acidity and creating smoother texture

Flavor Descriptors

cherry tomatotropical fruit (guava)

Please wait until time is called before tasting; afterwards, enjoy it however you like

ethiopianatural processheirloom varietylactose-free milkcommunityharmonychildhood dreamsignature drinktomatocanada

Full Transcript

A word marked like this (transcription uncertain) is one we’re not fully sure was heard correctly in the recording — play the audio to check it yourself.

Introduction

When I was little, I was just an ordinary boy, a little shy, and I loved singing. When I came home from school, I would go into my room, turn up the music, and sing by myself. I used to watch singers on TV and dream like many little boys do. One day, while I was watching one of my favorite singers perform, the camera turned to the audience, and I saw one woman wiping away her tears. And that certain moment left a strong impression on me. I was amazed that one song could reach someone's heart so deeply.

Transcripts are generated using dual-source audio processing and verified through our internal coffee terminology system. Performance data, brew parameters, and competitor details are cross-referenced against publicly available competition records. While we do our best to ensure accuracy, this is a community-driven archive and errors may exist. If something looks off, we’d genuinely appreciate the correction.

Performance data and transcripts are sourced from publicly available competition broadcasts and may contain inaccuracies. Spot an error? Reach out via Instagram or email.