Simon SunLei
World Barista Championship 2025 · Milan, Italy · China
Simon SunLei's WBC 2025 final performance centered on the Eco Friends Project — a sustainability initiative connecting coffee origins to consumers through low-carbon innovation. He showcased a Panama Geisha and Colombia Pink Bourbon, both processed with eco-friendly methods at Finca Flying Pumas, and introduced the EcoVac extraction tool. His nitrogen-charged signature drink was built entirely from upcycled byproducts including herb-fermented syrup, coffee cascara, and mosto fermentation liquid.
Theme
Eco Friends Project — sustainability through low-carbon innovation in coffee farming, processing, and consumption, connecting origins to consumers through a circular eco-friendly system
Highlights
- · Introduced the EcoVac — a vacuum chamber with a spinning needle that releases 14% more CO₂ from ground coffee for improved extraction.
- · Used biochar technique (pruned branches turned to organic charcoal) that increased soil organic matter by 6% and pH from 5.2 to 6.2 at Finca Flying Pumas.
- · Milk blend of 35% oat milk, 35% coconut milk, and 30% carbon-neutral milk — cutting carbon footprint by 70%.
- · Signature drink built entirely from upcycled byproducts: herb syrup, spent coffee cascara, and reused mosto fermentation liquid.
- · Zero-emission farming innovation cut 61 tons of carbon in 2022.
- · Invited judges to the signature drink table for a group photo — memorable audience engagement moment.
- · Coffee menus printed on coffee silverskin, served on biodegradable trays, cups made from dried coffee grounds.
Performance Breakdown
Espresso Course
Geisha
- Dose
- 20g in, 50g out
- Temperature
- 92°C
- Roast
- Loring hot-air roaster, eight-minute light roast — doubles bean size for easier extraction, energy efficient
- Preparation
- Ground coffee placed in EcoVac vacuum chamber, redistributed with spinning needle to release 14% more CO₂, evening out the bed for improved extraction
Flavor Descriptors
Tactile / Mouthfeel
Judges instructed to assess crema first without drinking, then take two sips from both sides of the cup for better texture and flavor sensation
Milk Beverage Course
Pink Bourbon
- Milk
- 35% oat milk, 35% coconut milk, 30% carbon-neutral milk — cuts carbon footprint by 70%
- Dose
- 21g in, 35g out
- Ratio
- 1:4 milk ratio
- Steam Temp
- 50°C
- Milk Prep
- Slow cooked at 60°C for 2 hours to remove 20% more moisture while adding sweetness
Flavor Descriptors
Tactile / Mouthfeel
Two sips from both sides of the cup to enhance flavor character
Signature Beverage Course
Eco Friends Nitrogen Drink
Geisha
- Served
- Cold
- Concept
- Built entirely from upcycled byproducts — herbs used in biochar method, spent coffee grounds, and reused mosto fermentation liquid. Nothing goes to waste.
Ingredients & Layers
Herb-fermented syrup
3g stevia, 1g sage, 200g water — fermented 48 hours at 15°C
Coffee cascara syrup
100g spent coffee grounds, 50g sugar, 100g water — fermented 48 hours at room temperature
Moss fermentation liquid
200g sterilized, filtered, stored at 5°C — brought directly from the farm
Moss milk
100g mosto milk to synergize all ingredients
Nitrogen charge
2 nitrogen cartridges
Flavor Descriptors
Judges invited to the signature drink table for a group photo before tasting. Ingredients prepared in advance due to long fermentation times.
Equipment
Full Transcript
Hi judges. Welcome. I'm Simon. As global temperatures continue to rise, climate change is having a serious impact on both the yield and the quality of coffee. Today I want to share how a single cup of coffee can be closely connected to sustainability. Please join me in the Eco Friends Project — a bridge that links coffee origins to the consumer through every sustainable action. The goal is simple: low-carbon innovation is growing the future of our coffee, and for each of us to help protect the quality of coffee for tomorrow.
Transcripts are generated using dual-source audio processing and verified through our internal coffee terminology system. Performance data, brew parameters, and competitor details are cross-referenced against publicly available competition records. While we do our best to ensure accuracy, this is a community-driven archive and errors may exist. If something looks off, we'd genuinely appreciate the correction.
Performance data and transcripts are sourced from publicly available competition broadcasts and may contain inaccuracies. Spot an error? Reach out via Instagram or email.