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▶ Watch the official clip on Instagram· SCA Canada

Nelson Phu, a barista of over ten years, reframes growth as something that is not linear and not about a destination, told through producer José Luis Chevas's leap from potato farming to a world-class natural geisha farm at El Salto on the eastern slope of Volcán Barú in Panama. Across his courses he focuses on small, almost invisible details — most notably accelerating the degassing of an extremely young geisha with a 69%-humidity cigar sachet so he can grind finer and extract more. His milk course evokes a Bounty bar through lactose-free and coconut milk, and his signature drink celebrates the journey itself by removing CO2 from a tonic to lift its citrus and building it with canned-peach sugar and a coconut cold syrup steamed together at 45°C.

Theme

Growth is not linear and not about a destination — a 10+ year barista's reflection on growing in our own direction, at our own speed, by stepping off the linear path

Highlights

  • · Built the whole performance around the idea that growth in coffee is not a linear farm-to-cup, barista-to-manager path but happens in our own direction and at our own speed
  • · Told the story of producer José Luis Chevas, who at 18 in 2016 leapt off the linear path and transitioned his family's land from large-scale potato farming into a world-class specialty geisha farm
  • · Sourced an extremely young natural geisha that arrived in Calgary one month off harvest, with high internal water activity trapping CO2 and creating thick, heavy crema
  • · Accelerated degassing using a cigar-storage humidity sachet (69% relative humidity) sealed in with the beans for five days, letting CO2 escape while avoiding oxidation — allowing a finer grind and higher extraction
  • · Composed a milk blend of lactose-free 2% milk (for simple sweetness / bounty bar) plus 30% coconut milk (for weight and hazelnut) to evoke a Bounty bar — milk chocolate covered in shaved coconut
  • · Closed with a signature drink whose tonic had its carbon dioxide removed to enhance citrus, layered with canned-peach sugar and a coconut cold syrup, all steamed together at 45°C

Performance Breakdown

Espresso Course

Geisha

FarmChevas Coffee EstateProducerJosé Luis ChevasLocationEl Salto, Boquete, Panama (eastern slope of Volcán Barú)Altitude1,600mProcessNatural
Dose
25g in the basket, 45g into the cups
Preparation
An unhurried approach mirroring José's slow, meticulous processing; recipe 'walked the linear path' at 25g in / 45g out

Flavor Descriptors

raspberryblackberrywhite grapesripe black plum

Tactile / Mouthfeel

juicylong lingering finishpleasantly sweet

Served with a menu as a guide and dirty spoons in the middle tumbler; judges invited to take an unhurried, visual evaluation first

Milk Beverage Course

Geisha

FarmChevas Coffee EstateProducerJosé Luis ChevasLocationEl Salto, Boquete, Panama (eastern slope of Volcán Barú)Altitude1,600mProcessNatural
Milk
Lactose-free 2% fat milk plus 30% coconut milk
Ratio
30% coconut milk in the blend
Milk Prep
Lactose-free 2% milk supplies simple sugars and simple sweetness (bounty bar — milk chocolate covered in shaved coconut); 30% coconut milk, naturally high in fat, adds weight and a hazelnut note

Flavor Descriptors

blueberry waferBounty barmilk chocolatecoconuthazelnut

Tactile / Mouthfeel

weighty

Most of the crema gone despite the coffee being roasted only five days earlier; judges given a visual evaluation and asked to taste the course together

Signature Beverage Course

A celebration of growth as a journey, not a destination

Geisha

FarmChevas Coffee EstateProducerJosé Luis ChevasLocationEl Salto, Boquete, Panama (eastern slope of Volcán Barú)Altitude1,600mProcessNatural
Served
Hot, then evolving — creamy when hot, juicy as it cools
Concept
Celebrate growth as embracing the journey rather than crossing a finish line; judges invited to reflect on their own first day in coffee and how far they have come

Ingredients & Layers

Degassed tonic (CO2 removed)

Carbon dioxide removed from 100 grams of tonic in a magnetic mixer so the carbonic acid leaves, enhancing the primary flavor

Amount: 100gEnhances citrus characteristics — pink grapefruit juice

Sugar

95 grams of sugar

Amount: 95gCreates the flavor of canned peach

Coconut cold syrup

50g cold water, 50g castor sugar (fine grain, dissolves easily in cold water) and 1g coconut milk powder for natural fat to bind the sugars together

Amount: 30gA cleaner, brighter sweetness — creates the flavor of ginger ale

Flavor Descriptors

pink grapefruitcanned peachginger ale

All ingredients steamed together at 45°C; judges asked to only evaluate after he calls time

growthnon-lineargeishaPanamaVolcán Barúnatural processdegassinghumidity sachetcoconut milkJosé Luis Chevas

Full Transcript

A word marked like this (transcription uncertain) is one we’re not fully sure was heard correctly in the recording — play the audio to check it yourself.

Introduction

And time! Does growth only matter if we're moving ourselves forward? We've all been told if you're moving towards your destination, well, you're just standing still. I've been a barista for over 10 years. This idea still haunts me. Have I truly grown as a barista? Our industry grows incredibly fast, but I've always felt a constant pressure just to keep pace. So when I'm not climbing, it does feel like I'm falling. Because in coffee, we view growth in this very specific shape. It's a linear path.

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